According to a story by Reuters via Martha Graybow (Yahoo News) Time Inc. has plans to relaunch Life magazine, renowned for its world-famous photojournalism:
"Sources said Time Inc. plans to reintroduce Life as a supplement published in Friday newspapers, with a target launch date of fall 2004 and an initial circulation of 10 million to 12 million...One source said Time is in talks with newspaper publishers including the New York Daily News and Tribune Co., home of the Chicago Tribune and Los Angeles Times, about the project. A Tribune spokesman declined comment, while the New York Daily News was not immediately available...Time Inc., the publishing arm of Time Warner Inc., ... did say this week it appointed Bill Shapiro, managing editor of its custom publishing division, to the team working on the project. The team also includes Andy Blau, general manager of Time magazine, and Peter Bauer, most recently the president of People magazine."
"Life magazine, begun in 1936 by Henry Luce, was a weekly until 1972, then published only periodically until 1978 when it went to a monthly format. Time Inc. has continued to publish books under the Life brand such as "One Nation," an account of the attacks of Sept 11, 2001."
"John Morton, a media analyst who heads Morton Research Inc. in Silver Spring, Maryland, said that a relaunched Life would need to distinguish itself from other newspaper supplements, which he said are heavily focused on celebrity coverage. One way to differentiate themselves is to be a little more of a heavyweight journalistically, either photographically or with written material."
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