...and its little yellow boxes at point of purchase despite a clunky product and an irrelevant corporate name." The title of Paul Giambarba´s blog about the Branding of Polaroid, 1957 - 1977.
[Via APAD]
Read the context from the other side of the table in "Kodak: The next Polaroid? Slow transformation to digital photography forced Polaroid into bankruptcy. Will Kodak move quicker?" (Andrew Stein, CNN/Money, where the graph comes from, please note: 2003!):
A similar picture developed at Polaroid as the instant-film company cut thousands of jobs and introduced new products in an effort to keep up with its competition.Polaroid began to see its sales drop off amid the introduction of one-hour or faster film processing, and the decline accelerated with consumers' move to digital. A raft of financial problems eventually forced Polaroid to file for bankruptcy in 2001, and most of its assets were bought in 2002 by the private-equity arm of Bank One.
[..]
"There's no similarities in how the companies deal with the transition to digital," he said. "Kodak has a well-thought-out digital strategy. It's moving to exploit every aspect of printing digital photographs, and some of these products have margins that come close to those in its film business."
