iStockphoto´s competitor ShutterStock announced in February 2006 the introduction of Shutterstock Footage and noted then that "Shutterstock is the first among their competitors to branch from still photography into video".
After accepting video submissions for two months, Shutterstock Footage went fully online in April 2006 and showcases currently 2,953 royalty-free footage clips. The site is still in beta modus.
iStockphoto today announced it is now accepting user-generated video for the new service iStockvideo, to be launched later this year on September 5th. iStockvideo will offer royalty-free stock video/footage and film in broadcast-quality, as well as animation clips for as little as $5 for thirty-second clips.
iStockphoto explained in a company statement "iStock has received thousands of requests to offer high-quality, low-cost video over the years. This the right time to answer that demand because of the explosion in consumer appetite for video combined with the relative affordability of HD video cameras".
The founder and CEO of istockphoto, Bruce Livingstone, added “There is a huge demand for video; people want up-to-the-minute, top-quality footage, but current prices are keeping most potential clients out. We provide videographers that same immediate connection between artists and global customers, just as we did with stills".
But how to get new videographers ("Fill us up")? iStockvideo explains "Contribute a video in the first 90 days and receive 10 free credits, to use anywhere on iStock. Then, tell you friends about iStockvideo, and we'll pay you as much as 50 dollars". Here is a recent example of an iStockvideo movie.
iStockvideo offers five levels of pricing for buying footage and clips, from $5 for small files (320×240) up to $50 for HD 1080i files (1920×1080). It is currently unclear if iStockvideo will offer iStockphoto´s BuyRequest feature (artists create custom work on demand) later.
The pricing of competitor Shutterstock Footage is determined by the resolution of the footage, starts at $39 per clip and ends at $99. Each clip is available in three versions: "Original" refers to the format in which the video was received, and every clip on the site also comes in "Standard Definition" and "Low Res." Once a video clip has been purchased, the buyer can use the footage royalty-free, forever.
In a related matter, "America Online on Friday will unveil a retooled video site that will compete with YouTube, according to the Washington Post. The site will also include an improved video-search tool" (Steve Rubel).
More details here.
- Introducing ShutterStock Footage(TM); ShutterStock(TM), Leading Stock Photo Agency, Launches Video Capabilities (Apr. 26, 2006)
- Introducing ShutterStock Footage(TM) - A Stock Video Resource from ShutterStock(TM); Revolutionizing the Category, Subscription-based Stock Photography; Provider is the First to Extend its Offerings to Video (Feb. 09, 2006)
- The Step From Stock Photography to Stock Footage: Randy Taylor Launches StockMotionFinder (Nov. 15, 2005)
- The Flickrs Of Video: Who Will Be Doing The Footage Retrieval? (Nov. 10, 2005)