I´m truly very late to mention this, since it happened already partly in June last year. Ever since Getty Images has introduced a couple of new company blogs dedicated to:
- Entertainment (online since December 28, 2006)
- Creative (online since October 2006)
- Sport (online since June 2006)
Getty writes on the Sport Blog that "it´s the first of several blogs we will be launching this year [2006]. It is intended to provide a place where we can share our best work and freshest thinking about sports imagery, and where you can engage in lively conversation with our bloggers and other readers. As such, we encourage your active participation through comments".
All current blogs can be accessed visiting Getty Images´ blog main page which serves also as a "portal" site to read blog posts of all three separate blogs all in one place.
The authors of the three blogs are so far:
- Sport: Jed Jacobsohn, Vladimir Rys, Shaun Botterill, Stuart Franklin, Ross Kinnaird, Bryn Lennon (all photographers)
- Creative: John O’Reilly, Editor of Getty´s Edit magazine; Guy Merrill
- Entertainment: Kathryn Ann Webster, Annemarie Beliard, Shane Cisneros
Since Edelman is working as external PR company for Getty Images and one of Edelman´s SVPs is Uber-blogger Steve Rubel, who recently arranged a meeting ("Spending the Day With Getty Images") of some bloggers with Jonathan Klein, one might speculate whether or not he is the dominating father behind the concept of Getty´s blogs.
All three blogs follow a pretty simple and straight visual policy with a clean layout using WordPress, comparable in general only to the famous Veer blog "The Skinny" and to the authenticity of the blog of PhotoShelter entitled "A Picture´s Worth".
For obvious reasons, up to now the Sport blog received the most comments (see the Comment Policy on the Sport Blog).
Will Getty create more blogs? Finally, will Jonathan Klein start to blog? What are the real benefits for Getty if he would do so? How much time would this consume during normal office hours? Time will tell.
PS: To those readers which constantly complain that I´m writing in general or in the last days too much about a company named Getty Images: it´s simply by far the biggest company in the stock photo industry and, at least to me, at the present time the most active one. Of course, nobody needs to share my opinion.
Related:
- Getty Images Starts Blogging (Dec. 06, 2005)
