This video ran on major news websites today and yesterday.
Basic story: "London-based Ugly Modelling Agency specialises in weird and wonderful characters" for photo and TV productions "with faces only a mother could love".
It is not obvious at first sight which film production company is the originator of the video, as each wire service assigns its own logo to the video.
The past months were full of news about new forms of content distribution, content syndication and media search platforms (Pixsy, Mochila, Voxant, etc.), new content tracking firms like Attributor and cooperations of these newcomers with all kinds of footage, traditional stock and editorial photo, microstock as well as citizen journalism companies.