Corbis is offering Internet bloggers access to some of its images for their posts for free in exchange for showcasing advertising embedded into the photos.
Corbis and its digital rights partner, PicScout, will allow bloggers to access photos via a Web link from the site PicApp.com, now in a test phase, Shenk told the Reuters Media Summit in New York on Tuesday.
The photos will either include an ad overlay on part of the image, or embedded advertising that pops up when a Web user runs a cursor over the picture.
Each photo that is downloaded will also come with an embedded banner advertisement beneath the photo. The service will allow people with blogs to add copyrighted images legally.
"We work with a partner so that those pictures are tracked, and if they´re being used illegally, we can figure that out," Shenk said. "But as long as they are downloaded through this application, you´re legit and you´re ready to go."
PicApp also offers bloggers the opportunity to earn ad revenue based on how many times Web users click on the images posted to their blogs, according to the Web site.
[...]
Shenk told the Reuters Media Summit the company was on the verge of profitability.
Shenk notes in the video that "Veer is the fastest growing company in our industry".
Sources:
- Quoted text: "Corbis offers bloggers free photos, with ads"/Reuters Video
(Reuters Technology/Michelle Gershberg). - Video above: Reuters Video
(with "Garry Shenk" instead of "Gary Shenk").
Related:
- What is PicApp? (AOL Video) and the "Related Videos" section over there.
- The first PicApp blog (registered users only).
- The second PicApp blog for the rest of you.
- Become a PicApp beta tester.
- Coming soon - PicApp.Mobi.
- Mochila, Voxant, Pixsy and all the other "new" content distributors and image/footage usage tracking services, combining the external visual content use with an advertising model
(please search the Press Release Section for these companies). - Finally, regarding the - "distribute your visual assets of any kind to as many users and social networks as possible and generate revenues with it" - concept, ViewImages by Getty Images.
