First details about Picscout´s new PicApp.com platform emerged when Corbis´new CEO Gary Shenk gave a video interview during the Reuters Media Summit 2007 in November: using PicApp, "Corbis is offering Internet bloggers access to some of its images for their posts for free in exchange for showcasing advertising embedded into the photos".
By the way, this video interview had been by far the best public relation event in the whole stock photo industry in the year 2007.
Picscout will demonstrate PicApp for the first time this week as part of the Israel Web Tour happening in Silicon Valley.
In this video ("We are serious guys, we used to ride [on] camels to school"), inspired by a mix of Ephraim Kishon and TechLunch´s Michael Arrington, PicScout´s CEO Eyal Gura explains the Israel Web Tour and, how to say, his view of the world - and only partly PicApp.
A masterpiece how to raise awareness.
