- Einstein Inc., in death, he mastered the science of making money:
"When I heard what the licensing fee was, I freaked out", says Ingrid Sinyor of Eurographics, a poster manufacturer in Canada. To print five Einstein posters, with a run of 5,000 each, Sinyor says she paid Corbis $20,000 in licensing fees in addition to $5,000 for the images themselves.
In an effort to maintain its grip on all things Einstein, Corbis and the Hebrew University of Jerusalem (HUJ) have trademarked the Einstein name and image.
"Suppose I were at a conference and I took a picture of Niels Bohr and Einstein. What if Einstein gave me a picture of himself? Would I have to pay to use it?"
"We get calls literally every day", says Martin Cribbs, the director of rights representation at Corbis. "And the vast majority are small companies that want to do an Einstein key chain or something like that. Ninety-nine percent of those get turned away. We´re not in the business of one-off Einstein novelty items".
Even if a company hoping to make an Einstein yarmulke manages to assemble the cash and to get a call back from Corbis, it must leap a final hurdle: getting approval from HUJ. Every single reproduction of an Einstein likeness or creation of an Einstein product must be approved by the university, and, according to several manufacturers, the process is extremely demanding.
Discover Magazine, two pages (comp.), with A Brief/-er History of Time about the Schroedinger equation, The Roger Richmann Agency, Corbis and the thrill of licensing images of Albert Einstein.
- Search engines, Image conscious:
Idée Inc. needs to bulk up, both in servers to crawl and index the Web´s unknown billions of images, and in employees to beat bushes for new business partners - and that means getting venture capital. Leila Boujnane needs a VC willing to invest the $10 million or so she thinks the company has to raise.
Canadian Business magazine, two pages.