The stock photography at all is doing very badly.
Still we have to analyze what will be the impact on the industry of the sale of Getty Images to Hellman & Friedman which is the most important event in years. This is a fact that can´t be denied.
Every day there are some more bad news. Now we get to know that Masterfile will fire some employees and other agencies will lower some prices.
But these things now happen almost every day. To lay off employees and to lower prices will not solve the problem of this industry and it will make things even more worse and this is another fact.
20 years ago I was dealing with Tony Stone to represent his agency in Italy.
I don´t remember well if the master collection was made with 4,000 pictures or 20,000 pictures, but I remember quite well that Tony told me that with the master collection, they made 60 percent of their turn-over.
In the same time everybody who has been in the business for some years knows that more than 50 percent of the turn-over of the stock photo agencies came from the selling of the pictures from -- catalogues.
The success of agencies like Image Bank, The Stock Market, Telegraph Colour Library, Sharpshooters, FPG, Tony Stone and Mauritius Images, just to mention a few, came from catalogues in which were published the three or four percent of the pictures these agencies had in their files.
The prices at that time were incredibly high compared to those of these days and quality much better because photographers and agencies used to invest a lot of money in producing new pictures.
How come that everybody at that time was doing very good while today we need to fight to stay alive?
Well I´d like to know the opinion of the other people in the industry. I´m not saying we should go back in printing catalogues again, but the fact remains that until 10 years ago things were OK and now it´s NOT OK anymore.
Something must change or otherwise it will be the worse.
Pino Granata is the founder of Italy-based Granata Images. Granata Images is now run by his sons and Pino works as an editorial and stock photo consultant. He is been working in this industry since 45 years.
- Pino Granata: Yahoo, Corbis, Flickr and Bill Gates (Feb. 03, 2008)
- Pino Granata: What´s next? (Jan. 30, 2008)
- Pino Granata: Publicists, vile damned race! (Jan. 15, 2008)
- Pino Granata: Much Ado About Nothing (Jan. 08, 2008)
- Pino Granata: Who's afraid of Getty Images and company? (Dec. 12, 2007)
- Pino Granata: Hollywood, I'm shocked! (Nov. 15, 2007)
- Ceterum Censeo: Pino Granata´s THE PHOTO MARKET IS SICK (Nov. 01, 2007)
- Potere Fotografico: The Power of Photography (Oct. 24, 2007)
- Ceterum Censeo: Pino Granata´s NOTHING TO CELEBRATE (Oct. 18, 2007)
- Pino Granata: The Rise and Fall of Getty Images (Aug. 06, 2007)
- Pino Granta: Everybody wins but not the photographers (July 23, 2007)
- Pino Granata: I´m so sad for Alexandra Boulat (July 23, 2007)
- Ceterum Censeo: Pino Granata´s We are not butchers (July 04, 2007)
- Ceterum Censeo: Pino Granata´s It's time to react (June 30, 2007)
- Ceterum Censeo: Pino Granata on SnapVillage by Corbis (June 26, 2007)
- Pino Granata: CEPIC - Time for a Change (June 21, 2007)
- Letters from Italy with Pino Granata´s Ceterum censeo: The Stars Look Down (Feb. 23, 2007)
- Letters from Italy: Pino Granata´s Ceterum censeo on Corbis entering the Microstock Business (Feb. 18, 2007)
- Pino Granata: Who is the Dinosaur? (Feb. 06, 2007)
- Sipa Press Founder Goksin Sipahioglu Receives Premier French Order Légion d'honneur - A Comment By Pino Granata (Jan. 26, 2007)
- Pino Granata: Two Worlds Apart (Jan. 10, 2007)
- Picade, The New Photographer-Driven Stock Photo Agency: Forget RF Licensing, Photo Portals and Microstock (Nov. 28, 2006)
- A New Photographic Renaissance, by Pino Granata (Oct. 31, 2006)
- "Just fly in a different direction" (Oct. 10, 2006)
- The Bill Gates Mystery: An Open Letter From Pino Granata To The Founder Of Corbis (Oct. 03, 2006)
- "Is There A Future For Stock Agents?" (Sept. 20, 2006, by Jim Pickerell, Story 873, subscription required).
- Pino Granata: "Is there any future for photographers and agents?" (Sept. 16, 2006)
- Jason Pagan Launches Alternative Photojournalism Agency Anarchy Images (July 18, 2006)