- Corbis Creative IQ Trend Report - Girls Got Game and Advertisers are Cashing In:
This month´s creative trend report illustrates how, in a traditionally male-dominated industry, women´s sports are enjoying a boom as more girls embrace sports as a means of health, style or just for fun. Professional female sports figures, such as Maria Sharapova, Danica Patrick, Michelle Wie, Gabrielle Reece and Mia Hamm are partly driving this trend as they become more fashionable and receive more public attention.
With the growing interest and participation in sports among females comes an increase in spending on women´s sports and fitness attire. Brands worldwide are eager to tap into the $15 billion that females spend each year on fitness apparel.
Corbis Creative IQ Trend Report for April 2008 (PDF-Download).
These reports - initially circulated internally as a guide for Corbis’ photographers - have now been made available to the wider creative community.