StockPhotoTalk | Special Interest Blog

Pino Granata: We have reached the bottom

Getty has changed hands and nobody knows what are the plans of the new owners to make the company more profitable.

Jupiter has reached the new low ($1.17), losing in one day 30% of its value.

A21 value is between 1 to 3 pennies.

But worse than everything is that all the photo agencies instead of promoting their pictures pointing on the quality, they promise low prices.

They should say: we have pictures that if you use them to promote your products you will increase your sales by 50%. What has happened in the magazines or newspapers for years is that when the editors get free publicity material they don´t even look at it and they throw it in the garbage.

QuickLinks For 2008-09-02

• "Back to Basics", Corbis new September Creative IQ Trend:
  As the economy slows down, the evidence that consumers are cutting back is all around us. Corbis’ latest Creative IQ Trend highlights that this presents marketers with an interesting opportunity to ensure their products and services tap into this "Back to Basics" feeling and photographers will need to provide creatives with imagery that reflects this trend.

• Picture Press is looking for new content:
  Upgrading it`s own content by new material from the global RM picture suppliers Ardea, Able Images, Minden Pictures, Flower Photo, Red Cover and Tips Images since 2007, Picture Press is still looking for new and fresh photographs. "Especially  we are interested in people, beauty and lifestyle pictures", said Klaus Plaumann, marketing director of the Hamburg based agency. "Any offer would be welcome".
  Please contact Klaus directly: plaumann.klaus[at]picturepress.de, tel #49 40 3703 2570.