Some may recall the year 2006 when Getty Images introduced the Rights-Ready licensing model for creative stills and the Q4/2006 conference call when Klein said: "The rights-ready model is already getting strong feedback from our customers. The volumes, as well as the average price per image, so far for rights-ready have exceeded our expectations".
Some may even remember Ron Rovtar´s polemic pamphlet "They must be kidding …" (sorry, no link availabe, The Stock Asylum is permanently offline) as of July 26, 2007, when Getty applied this licensing model to the footage collections.
Today, there are messages flying around stating: "The fantastic news last week that Getty has abandoned it[s] failed ‘rights ready’ model, means that the focus of production and demand is firmly turning back to Rights Managed imagery".
After the jump follows Getty´s official statement on this matter from today:
"While we would argue the term 'abandon', Getty Images has made the decision to retire the term 'rights-ready' from our creative stills collections.
Rights ready has worked well in many ways since it was first introduced in 2006. But customers now tell us that although they like the speed and simplicity of rights ready licensing, at times they also want to be able to apply the more specific rights managed licensing terms that they find in the rights managed pricing calculator to rights ready images.
Customer feedback about rights ready taught us a huge amount about the kind of simplified licensing many clients need. We're proud to bring that knowledge back into the rights managed model and are giving them the best of both worlds: we're adding improved flexible licensing packs for rights managed images, thus moving rights-ready creative stills back into the RM category. This enables customers to select the terms that work best for them in different situations.
In regards to Footage, Getty Images migrated all of its rights-managed footage collections to the rights-ready model in June 2007. The relative simplicity of rights-ready has been very well received by footage customers, and competitors in the footage industry have adopted various elements of this innovative model. Unlike creative stills, we will continue to offer the rights-ready model with our footage collections.
As a result, the term ‘rights-ready’ will be retired from our creative stills collections and be replaced by the term ‘rights-managed.’ You should see this change reflected on www.gettyimages.com by the end of February 2009."
[The last two paragraphs were published in a posting on Getty`s contributor's site in late December 2008]