Professional ad agencies and firms who might need more than 10 images a day will be sent to Fotolia. In this sense, PhotoXpress is a lead generator for Fotolia. But more than that, it is a way for professional photographers to expose some of their work for free to a larger Web audience, while inculcating a respect for copyrights among Web consumers. It is an attempt to bridge the two worlds, and Fotolia wanted to do this before its competitors did.
Lor says the biggest challenge is convincing the photography world to give away stock photography for free. PhotoXpress is still working out if the site will make any revenue - the obvious revenue stream is third-party advertising on the site, but Lor couldn't confirm or deny that there will be ads on the site. PhotoXpress's main competitor is Hungarian site Stock.xchange.
A sudden surprise before our CEPIC session on free images. -Check the license agreement (e.g. "limited to a resolution of 640 x 480 pixels in website uses") and check with your wife before using some partly strange stuff over there (1; 2; 3 and 4; initial keyword: beach).
- Patrick Lor, Co-founder of iStockphoto, joins Fotolia (May 06, 2009)