- Stock Firms Profit From Cost Efficiencies:
In an economic climate of wilting ad revenues and viewer fragmentation, the bill for an original shoot is simply tougher than ever to justify when a cheaper version already exists, according to Mona Kanin, regional director of the NY office for Framepool.
Not all microstock companies compile lists of broadcasters who use their service, but anecdotal evidence is telling. iStockphoto's footage has appeared on Nightline, The Oprah Winfrey Show, and in ads for the John McCain campaign as well as in music videos and promos.
Shutterstock's content has been used by A&E, CBS News Marketing, and VH1's Save the Music campaign, among others. As Oringer says: “They've found it to be an affordable library for them, and they've been able to find what they've needed at prices they've never seen before.”
Broadcasting & Cable.