- Google Instant Makes SEO Irrelevant:
Google today launched an ambitious effort to speed up searching. But what they really did is kill SEO. [...]
Here's what this means: no two people will see the same web. Once a single search would do the trick - and everyone saw the same results. That's what made search engine optimization work. [...]
Google Instant means no one will see the same web anymore, making optimizing it virtually impossible. Real-time feedback will change and personalize people's search behaviors.
Google is saying expect traffic fluctuations around organic keywords.
I missed it earlier, and it´s not comparable to the big news appearing tomorrow. -Interesting discussion over there, also here the follow-up and here, and also Steve´s last comment on this topic in his initial posting. Time will tell.