PicApp, GumGum, Fotoglif ... they all had their stories and histories. Stipple launched today officially (press release; TechLunch), right now with a clear focus on editorial and celebrity imagery, and it`s still early days to tell whether or not it would work together successfully with editorial microstock images, as there are many things to consider.
Admittedly editorial microstock never really took off in a way comparable to simple micropayment stock, and it truly remains to be seen how things will work out with iStockphoto´s recent editorial offer (where things might be different because of additional sales and distribution channels).
In a first statement Dreamstime´s CEO Serban Enache said they will watch Stipple closely, "the technology is interesting and there could be many possibilities", but noted understandably that he can't comment right now more in-depth because "there are too many factors involved."
Stipple´s VP of BusDev Paul Melcher said: "Micros, why not ? We do not get involved in the licensing aspects of images, we just tag them for publishers who would like to add value to their offering and for viewers interested in going beyond the image.
Since the display of photographs and tags is ultimately controlled by the publishers, there is no reason why we cannot include micro, if they so request it. Right now, we are launching with a strong focus on editorial celebrity but we will certainly look into it very soon."