Corbis is expanding again by acquiring the NMA Group in LA, a pioneer in the realm of branded entertainment, which helps marketers weave products into the plots of movies and television shows. “This will greatly expand our ability to offer advertisers ways to more closely affiliate with branded entertainment,” said Gary Shenk.
NMA will operate as an autonomous unit of the entertainment division of Corbis. Mark Owens, president at NMA, will lead the division, which also includes GreenLight, the Corbis licensing consultancy that represents deceased public figures.
Norm Marshall, who founded NMA in 1979, will remain chief executive. Mr. Marshall and Mr. Shenk said they could not discuss the financial terms of the deal. “Bill has a thing about not divulging financial stuff,” Mr. Marshall said, referring to Mr. Gates, adding that Mr. Shenk had told him, “ ‘Norm, if I do it, Bill will fire me.’ ”
[Update: here´s the press release]