- Web Ads Tied To News Photos Pop Up More And More:
The in-image phenomenon, says GumGum co-founder Ophir Tanz, is "poised to be a fixture in online advertising, much like traditional ads and video ads." Tanz says that GumGum's goal is to add value to every image on the Internet, there is "an inevitability" that news photos will be used for in-image advertising more and more. [...]
But "it’s not just about monetization of images," Jody Kramer of Pixazza says. "It’s about consumer service. Consumers want to find out more information about photos they see. She says she sees a day when every photo on the Internet is interactive. "Consumers can expect to do more with images," she says. "We are a consumer-driven company."
Linton Weeks/NPR (abbreviated).
• Google Eyes 'Visual Search' Specialist (WSJ, Aug. 18, 2010)
• GumGum automates “in-image” ads for web photos (VentureBeat, June 24, 2010)
• Selling a Celebrity Look (NYT, Feb. 21, 2010)