First details about Picscout´s new PicApp.com platform emerged when Corbis´new CEO Gary Shenk gave a video interview during the Reuters Media Summit 2007 in November: using PicApp, "Corbis is offering Internet bloggers access to some of its images for their posts for free in exchange for showcasing advertising embedded into the photos".
By the way, this video interview had been by far the best public relation event in the whole stock photo industry in the year 2007.
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