Corbis is expanding again by acquiring the NMA Group in LA, a pioneer in the realm of branded entertainment, which helps marketers weave products into the plots of movies and television shows. “This will greatly expand our ability to offer advertisers ways to more closely affiliate with branded entertainment,” said Gary Shenk.
NMA will operate as an autonomous unit of the entertainment division of Corbis. Mark Owens, president at NMA, will lead the division, which also includes GreenLight, the Corbis licensing consultancy that represents deceased public figures.
Norm Marshall, who founded NMA in 1979, will remain chief executive. Mr. Marshall and Mr. Shenk said they could not discuss the financial terms of the deal. “Bill has a thing about not divulging financial stuff,” Mr. Marshall said, referring to Mr. Gates, adding that Mr. Shenk had told him, “ ‘Norm, if I do it, Bill will fire me.’ ”
Veer shutting down Calgary office: "Veer is closing its local office, eliminating about 80 jobs as the work is moved to Seattle. The branch will close by the end of the year, said Jennifer Morgan, Corbis' senior director of corporate communications, as the company centralizes its operations in Washington [Seattle]. Founded by Brad Zumwalt, [he] couldn't be reached for [a] comment. Veer's Calgary presence has shrunk in recent years, from a reported 150 employees in 2007 to about 100 a year ago to the 80 affected by Corbis' relocation decision." Calgary Herald/Kim Guttormson.
So no more future lunch questions like: "How are things on the other side of town?", like during the past years, long ago.
Corbis, a privately held company based in Seattle, hasn't disclosed its finances since 2007 when it named Shenk as CEO in an effort to bring in more revenue from licensing rights. At that time, Corbis had about $250 million [actually $252 million] in annual revenue.
The AP's revenue last year totaled $630.5 million, a decline of $117 million, or 16 percent, from 2008. The Corbis deal marks the latest step in the AP's effort to recover some of the revenue that it lost in the past two years as it lowered its fees to help newspapers and broadcasters cope with downturns in their own businesses.
"Now the AP and Corbis are able to provide an alternative to Getty that we feel is superior" across every key category, Corbis CEO Gary Shenk said in an interview.
Shenk said that Corbis and the AP analyzed each other’s focus and realized that there was only about a 10 percent overlap [hard to believe] in each other’s customer base.
AP is strong in newspapers and broadcasting companies, as well as large news portals. Corbis is strong in the magazine segment, both online and print, as well as with advertising agencies and commercial and archival customers.
The AP partnership comes just weeks after Corbis bought Splash News[and the partnership from March between Corbis and ZUMA Press]. Shenk said Corbis was not making Splash News photos available to the AP at this time. Nor will AP get access to some of Corbis’s creative content that has mostly served the advertising market.
"The partnership is limited to the United States at the moment, starting in October", writes BJP additionally.
The quoted articles above are strongly condensed. More details in the press release.
Put your image on the map: We released a new page that allows contributors to place their images (whenever relevant) on the world map. You can click the map, search for places of interest or simply paste GPS coordinates if you know them already. [...]
The data will be used to generate various buyer-oriented features in the near future. Serban Enache of DT here.
Weird story: "'British pensioners' on BNP election leaflet are actually Italian models" Pamphlets being distributed by the far right party to 29 million homes ahead of next month's European and council polls feature testimonies from five "typical Britons", giving their reasons for voting BNP. But far from depicting proud BNP supporters, the images are actually stock photos from online picture libraries that have been used by dozens of websites to promote everything from painkillers to caravans. Suspecting that the images on a BNP leaflet he scanned into the site were dubious, a blogger ran them through a "reverse image search engine" called TinEye, which traces previous appearances of pictures anywhere on the web. At least three were for sale for a small fee on the iStockphoto website. The Canadian-based firm did not respond to enquiries about whether its customers were allowed to use images for political purposes. Telegraph UK (compiled)/Thx, MS.
Exclusive interview with Gary Shenk: Shenk doesn't believe microstock is the answer, and has instead been focusing on corporate customers. Shenk believes RM imagery holds the best value. "We're seeing a commoditisation of the market. We're not interested in that development. We're putting more focus on great and unique products. We're focusing on really great photography, we believe that editorial and rights-managed photography has the most value. In the creative segment so much can be recreated by amateur photographers. The key is to focus on stuff that cannot be replicated. The value grows over time." Today microstock represents a small part of Corbis' revenues - less than 1%. "We give customers a choice, but the vast majority of our revenues come from great photography and rights-clearance," he says. In fact, over the past three months, Corbis has started to see an overall decline in the growth rate of microstock photography across the market. BJP, Old gold (compiled).
Which is not the full truth. A decelerated increase in growth - depending on the microstock company - from 40% - 70% (in one case more) in former years to "only" 20% - 35% are still very healthy growth rates which hardly, if ever, can be observed in traditional stock. Corbis once said in October 2008 that in 2012 microstock would be a market of around $500 million - $550 million. Convervative calculations - mainly based on the revenues of the Big Eight - put this market at around $320 million at least currently, and there are signs that this is not only conservative, but way too conservative, meaning finally that the $500 million barrier will reached earlier than 2012. So if Shenk does believe that microstock is not the answer, the reason is also that it will take a long time for Veer Marketplace to become an important player in microstock and in this number game.
After the jump SnapVillage´s full message to contributors including a FAQ guide ("Veer Marketplace - All SnapVillage Contributors FAQ") for downloading with detailed information on the new price structure ("Veer Marketplace will not offer the SnapVillage contributor-priced model of Pick Your Own Price").
As a new microstock agency (or: "a new microstock-specific section at Veer") Veer Marketplace will "launch in two phases, Phase 1 in late February and Phase 2 in spring/summer of 2009". When Phase 2 launches "image pricing will transition to a credit-based pricing and subscriptions model".
All higher price levels for images offered by SnapVillage ($25 and $50) do no longer appear on Veer Marketplace´s price list (see below).
It can only be speculated if any time later in the coming years microstock images from Veer marketplace and the high-end imagery of Veer will appear together on one website and an identical URL, similar to Fotolia´s microstock images mixed with the Infinite Collection from traditional stock agencies, all in one single destination.
Jupitermedia Q3/2008 results and conference call: "I just called the replay number for the conference. It appears no one bothers to listen. There were no questions. How sad is that?" (reader´s comment). •More details here. •Full PDF report here. •Jupiterimages/Getty Images FAQ: Internal Use Only - Do Not Distribute.
Hard Times for Stock Continue, Corbis to Cut Royalty Rate: Corbis CEO Gary Shenk said the company faces “a moment of disruptive change in the image market.” “Overall, we expect the image licensing market to shrink in the coming years". He showed a slide forecasting that the total stock image licensing business will fall from $2.3 billion dollars in 2007 to $2.2 billion in 2011. The traditional stock licensing that makes up most of the industry will shrink at an even faster rate. PDN/Daryl Lang.
GumGum launches partnership with Glam Media and Splash News: GumGum will provide the entire Glam publishing network (over 600 publishers) with free and legal access to entertainment content from Splash News (photos typically range between $75 and $500 a piece), the content will be ad-supported. More details over at TC: "Glam Teams With GumGum".
October Corbis Creative IQ Trend – Low Tech Living (PDF Download): However, as Blackberries, mobile phones and laptops have become more ubiquitous, our lives have become more "connected" and faster-paced than ever. It’s getting more and more difficult to take time away from the devices that were originally meant to set us free.
"Back to Basics", Corbis new September Creative IQ Trend: As the economy slows down, the evidence that consumers are cutting back is all around us. Corbis’ latest Creative IQ Trend highlights that this presents marketers with an interesting opportunity to ensure their products and services tap into this "Back to Basics" feeling and photographers will need to provide creatives with imagery that reflects this trend.
Picture Press is looking for new content: Upgrading it`s own content by new material from the global RM picture suppliers Ardea, Able Images, Minden Pictures, Flower Photo, Red Cover and Tips Images since 2007, Picture Press is still looking for new and fresh photographs. "Especially we are interested in people, beauty and lifestyle pictures", said Klaus Plaumann, marketing director of the Hamburg based agency. "Any offer would be welcome". Please contact Klaus directly: plaumann.klaus[at]picturepress.de, tel #49 40 3703 2570.