A Short Fall Conversation With AudioMicro´s Ryan Born on Microstock Audio

Andy:

Ryan, first off, congratulations to the good news for AudioMicro. Before founding AudioMicro, which started officially in May 2008, you were formerly the VP of Finance for WireImage. How did you get into the music and especially the microstock audio business?

Ryan:

As a finance professional at WireImage, I analyzed the photography marketplace (crunching numbers, reviewing financial statements of the public photography companies, and reading outlets like StockPhotoTalk) and in late 2004/early 2005 it became clear to me that the micro stock model was the future of photography licensing.

When Getty announced that they were acquiring WireImage, I needed to make a career decision. I had always wanted to try and build a micro stock photography site, but it seemed like a very saturated market. I wondered what outlets, other than photography, the micro stock model could be applied to - video, flash animations, fonts, vectors, and music all came to mind. I chose to move into the music market because it was the largest market that had yet to be swept up by the micro stock licensing phenomenon.