So I asked Serban down-to-earth about the benefits:
"We have always been loyal to the community element that promoted Dreamstime as a leader in stock photography. Ignoring the potential of social networking would be unwise, especially considering our history.
Recent stats conducted by Nielsen show that over 2/3 of the Internet population is using social networking nowadays and that the means of communication have switched here against email. Compete has ranked Facebook as the most popular social network followed by MySpace. The two websites advertise together over half of billion registered users."