We are all targeting a similar market issue, but with different approaches from both a technical and revenue generation perspective. With Fotoglif we have decided that creating a fully functional advertising network around the content available on Fotoglif, is the best win/win approach. To that end, both the publisher and the photographer get a share of the revenue when using Fotoglif, something quite different than what is offered by either of our competitors.
We maintain a different portfolio of content. While both of our competitors have focused on heavily celebrity based collections we have made every effort to try and maintain a very diversified collection of partners covering all major news and editorial topics. Including partners like Thomson Reuters and The European Press Photo Association has helped to give the collection that added depth.