In the following interview Allen Murabayashi, CEO of Photoshelter, answers to some of the questions about his company, the basic ideas and reasons behind Photoshelter.
Andy: Allen, what was the basic idea to found Photoshelter?
Allen: We live in an increasingly digital world. The proliferation of devices like digital cameras, iPods, and computers in the past few years means that as a society we are accumulating more digital assets. Camera resolutions are going up, and professional photographers are concerned because they realize they can't indefinitely chain hard drives to their computers. At the same time, broadband has become commonplace. So having an online archive is achievable.
Photographers don't have time to learn how to administer their own RAID. They don't have time to swap out drives, or deal with network security. So Photoshelter provides a managed archiving solution that is hassle free, and provides a level of redundancy that no single photographer could match in his/her home.
Secondly, the consolidation of the industry has made it difficult for the individual photographer to compete. I think the famous statistic is that Getty and Corbis do 40% of the stock business with 1% of the photographers. That means there is an enormous amount of talent that is not being represented through picture sales. Providing a marketplace for that to happen is a goal of Photoshelter.
Andy: How do you think PhotoShelter can compete against Digital Railroad and IPNStock?
Allen: First, neither is an archiving solution. Regardless of claims, both systems are designed and priced to sell a limited set of images. And while DRR doesn't currently have an e-commerce solution, we assume that they will develop a commission-based system like everything else out there.
Photoshelter's vision starts a step earlier at the point of the archive. After the images are safe, we're agnostic on how you market/sell your images. We provide an e-commerce solution so that a photographer can manage direct sales to compliment their agency relationship. Or we'll happily feed images into any system, if you choose to sell images elsewhere.
So, in our opinion, we're not competing at the same level. IPNStock appears to be an alternative brand to Getty. DRR appears to offer agency capability to photojournalists. We do not see ourselves as a competitor to agencies. People will use Photoshelter as a springboard for their sales and marketing. In fact, we're talking to a number of agencies about using Photoshelter as their commerce engine.
Also, this "industry" (i.e. the little guy creating their own "agency") is very nascent. DRR, for example, is often quoted as being an industry-changing force, but they only have a couple hundred clients. Printroom, by contrast has over 5,000 clients. So IPN and DRR might end up being major factors in the years to come, but it's impossible to tell at this point. We think it's a very exciting time for photographers and photo buyers. [Click continue to read the rest of the interview]