- Emphas.is wants to leverage the crowd:
Times have been tough for photojournalists. A new startup launching this winter hopes it has come up with a way to solve some of the field’s financial problems, while giving world-class photojournalists a new level of freedom in telling stories.
Emphas.is, will be a platform that looks to the crowd to fund photographers’ work in dangerous places around the world. Similar to other crowdfunding sites, photojournalists will post trip pitches with a fundraising goal. Photographers will be free to distribute photographs and videos as they please - Emphas.is will not own the photographs.
Founder Khelifa is rounding up endorsements from top photo editors and directors at outlets like Time and agencies like the VII and Magnum. For now, Khelifa has raised his own startup funding from a number angel investors. He hopes to see the site go live in January 2011.
The Nieman Journalism Lab (abbreviated).
•Can Emphas.is bring crowd funding to photojournalism? (Editors Weblog)