- Getty launches Premium Playlist:
The new online service for film makers and advertising agencies service Premium Playlist resides alongside Getty Images Pump Audio.
In the new service, Getty is putting together deals that allows them to represent songs on a non-exclusive basis. Premium Playlist already includes 1,000 songs. The content partner decides which songs or albums it will allow Getty to represent globally and in addition to synch licensing, some deals also include the masters too.
The company plans to expand its content by striking non-exclusive deals with other majors and independent record labels, music publishers, management companies and other content owners to act as a synch licensing arm.
Billboard.biz/Ed Christman (comp.).