New bicycles and iPods for all employees. The big money is coming back to young companies, even if some (ASMP) think different ("OnRequest Images - A Threat To The Stock Photo Industry?").
OnRequest Images had been very active in the last weeks ("OnRequest Images Expands Offerings with Launch of Custom Assignment Photography Services") and offers now three products: Custom Assignment Services,
Custom Stock Images, and Custom Stock Libraries (one flat fee covering two
years of unlimited use). Next, they launched the "Next Generation Network For Photo Models" on August 10, 2005. Now they received their Second Round:
"Today, Norris' OnRequest Images is announcing that it has raised $8
million in venture capital to boost its sales and marketing. The
45-employee company has raised $12 million to date. [results in $4 million for the First Round]
The investors include Seattle-based Frazier Technology Ventures and
Maveron, also based in Seattle and founded by Starbucks' Howard
Schultz. What Norris also found were investors with expertise in his line of work. [Hint: this last sentence appeared earlier in the original story of the Seattle Times; Maveron has also invested in Potbelly Sandwich Works]
OnRequest uses the Internet to help match photographers with
companies looking for specialized photographs. The difference between
OnRequest and Getty or Corbis is that its network of photographers
tailors a shoot to a particular company versus having a company sift
through a library of images to use."
More here at the Seattle Times technology reporter: "$8 million is raised for images startup" and "Venture Capital: Frazier Technology 'on the move' in Seattle":
"Corbis spokesman Dov Schiff said the company's assignment business,
which includes well-known photographers such as Ed Kashi, Peter Turnley
and Dimitri Daniloff, is growing fast but still represents a small
percentage of overall revenue. For large advertising campaigns such as
Absolut Vodka or Sony PlayStation, Schiff said companies want to
hand-select the photographers and images they use.
"The big advertising agencies don't want four or five people
shooting on spec, they want a specific photographer and they want to
custom design the shoot," he said. "It is kind of like college ball
versus pro ball."
Still, Frazier Technology's Jordan said OnRequest is a "great Web
play" because it efficiently matches the needs of advertisers with
photographers. In that regard, he said it is similar to eBay.
OnRequest Images CEO David Norris, who co-founded the company in
2002 and chose Seattle for the headquarters because of the presence of
Corbis and Getty, said they can offer corporations custom imagery at
stock photography prices.
"People can get exactly what they want, quickly and efficiently and
at a price they can live with," said Norris, adding that the images can
be produced in less than 72 hours and at a cost that shaves millions of
dollars off a traditional photo shoot.
As a result of the investment, Frazier Technology Ventures general
partner Gary Gigot will join the company's board. OnRequest employs 45
people, with plans to double in the next 12 months. It has more than
300 customers, including Procter & Gamble, Charles Schwab and The
Discovery Channel."
OnRequest Images will change the industry like Royalty Free did years ago. The lamentation and whining of some will continue with the same output peak as it happened years ago regarding Royalty Free. For those OnRequest Images will remain an ugly toad, for others (the global network of 1,600 photographers) it is or will become a big nice toad with lots of money in it.
[Image: Incredible OnRequest Huge Animals]
Partners of OnRequest Images include Alamy and Index Stock Imagery. More here at The Press Release Cemetery.