June 22, 2004
Recent Consolidations May Have Major Impact . . .
By Ron Rovtar
Managing Editor
The Stock Asylum
This year's new wave of stock distributor consolidations may not have the ground-shaking impact of the first wave in the mid- to late-1990s. But, indications are that the results may still be profound, perhaps even bringing some clearer organization to a market that, in some ways, has ceased to fully make sense.
So far this year a21 purchased Superstock, Veer bought Solus, PictureArts acquired Nonstock and Jupitermedia absorbed Comstock.
All four buyers indicate interest in further acquisitions under the right circumstances and all four appear financially capable of growing large enough to be considered middle-sized agencies. The industry's midlevel was decimated during the 90s consolidations, leaving significant gaps in the overall organization of the industry.