Innovative Lifesize(TM) Collection Brings a Unique Perspective to Growing Rights-Ready Business
SEATTLE, Nov. 16, 2006. Getty Images today announced an invitation for new photographic talent to submit original imagery to the Lifesize collection, an exciting addition to the rights-ready model. Images from Lifesize will be available for customer licensing as early as December, and the collection will continue to grow organically over time. Fit for use in new media as well as traditional communication platforms, this innovative offering is designed to meet growing customer demand for imagery from a wide range of sources.
Beginning today, professionals and amateurs alike can submit images by visiting www.gettyimages.com/contributors and selecting the "work with us" link. All images received will be screened for placement in the Lifesize collection according to standard technical and legal requirements.
"The digital revolution has enabled a new breed of photographic talent to capture and share their vision with the world," said Andy Saunders, vice president of Creative Imagery at Getty Images. "By tapping into this fresh supply of creativity, we're better equipped to meet customer demand for a broader and deeper selection of imagery."
Photographers contracted for Lifesize will initially be allowed to submit up to 40 images per year, paying a $50 placement fee for each image accepted. As an early incentive, photographers will be charged an introductory fee of $25 for each of their first 10 placements. A flat 30 percent royalty rate will be paid for each license issued through the Lifesize collection.
In addition to Lifesize, three other distinctive imagery collections are slated to roll out rights-ready offerings next month:
- Photographer's Choice RR, available only at Getty Images, is a compilation of distinctive images selected by the established Getty Images photographers who captured them;
- Image partner Panoramic Images RR features a sweeping range of skylines, scenics and international destinations -- all presented in wide-screen format; and
- Image partner StockFood Creative RR is a unique collection of modern and cutting-edge imagery created by the world's largest food-image agency.
In August 2006, Getty Images introduced the rights-ready license model as a means of providing high quality still imagery through a simplified pricing and usage structure. Since the successful debut of Riser, the original rights-ready collection, the model has expanded to include:
- Image partner Altrendo RR, an international collection showcasing a dynamic range of contemporary and imaginative choices to fit any kind of project; and
- Image partner Blend Images RR, a contemporary collection focusing exclusively on ethnically diverse business and lifestyle imagery.
"One month into our rights-ready presence, we're already seeing a marked increase in sales," said Rick Becker-Leckrone, chief executive officer at Blend Images. "Rights-ready complements our royalty-free business by reaching a unique customer segment that values a combination of high quality and flexibility."
Customers who license rights-ready imagery are granted a 10-year license term, as well as unlimited territory rights and broadly defined use parameters that allow them to avoid re-licensing for creative campaigns that evolve over time. Further streamlining the process, eight fixed price points are designated according to basic commercial, internal company and editorial use categories.
For more information about Getty Images' rights-ready license model, visit www.gettyimages.com/rightsready.
About Getty Images
Getty Images is the world's leading creator and distributor of visual content and the first place creative professionals turn to discover, purchase and manage imagery. The company's award-winning photographers and imagery help customers create inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Headquartered in Seattle, WA and serving customers in more than 100 countries, Getty Images believes in the power of imagery to drive positive change, educate, inform, and entertain. Visit Getty Images at http://gettyimages.com.