Bounty, GE and BC Hydro Turn to Corbis for VIP Access to Film Clips, Famous Figures and Hard-to-find Footage to bring their TV Ad Campaigns to Life
New York, NY, Aug. 15, 2007. Corbis, a creative resource for advertising, marketing and media professionals, today announced its work with major brands including Bounty, GE and BC Hydro to help them quickly and easily find, license and handle personality clearances for footage and film clips that were integral to television commercials in North America and Europe.
The TV campaigns were created by leading advertising agencies including Publicis, BBDO New York and DDB Canada with help from Corbis Rights & Music Clearances and footage from Corbis Motion.
“We want to help take the pressure off so Creatives can focus on great ideas and brilliant work,” said Curtis Bowden, Vice President, Rights Services, Corbis. “With our deep relationships in Hollywood and with content owners around the world we know how much licensing rights should cost and can advise clients on what is most likely to clear within the desired timeframe and budget so they can be confident that their great ideas will come to life.”
Publicis called on Corbis to help produce a Bounty TV commercial currently airing in the UK and Ireland. The commercial features two recurring Bounty characters that were edited into a scene of the 1970 hit British romantic comedy “Carry on Loving.” In the commercial, characters use Bounty paper towels to clean up the mess created by the food fight at the wedding. Corbis licensed clips from the film and handled personality clearances for actors Sid James, Hattie Jacques and Kenneth Williams through their respective estates.
"We were very impressed with the service that Corbis provided us,” said Clare Young, Producer, Publicis. “The whole process ran very smoothly, and we would not hesitate in using Corbis again for any future projects."
BBDO New York recently enlisted Corbis to help source HD footage of animals of the Serengeti for an in-cinema and online campaign for GE called “Serengeti.” The spot highlights GE’s ecomagination campaign and features a casting call for the movie “Evan Almighty,” using real animals like a baboon and an elephant taking direction from the movie crew.
“Our team had a great idea for our client, but we needed footage of Serengeti animals to bring this idea to life quickly,” said Regina Ebel, Head of Broadcast Production, BBDO New York. “We chose to work with Corbis because we know they have great relationships and resources and they were able to research and supply the footage mastered to HD.”
DDB Canada turned to Corbis for help on a TV and online campaign for BC Hydro, one of the largest electric utilities in Canada. The idea for the spot, called the “Power of One,” was to feature how famous Canadians including astronaut Marc Garneau, Academy-Award nominated actor Chief Dan George, paraplegic athlete and activist Rick Hansen and NHL Hockey Coach Roger Neilson started something small and ended up doing something big. The commercial illustrates that with individual small energy saving steps, BC Hydro customers can achieve big combined savings in electricity use. Corbis researched and negotiated the appropriate famous personalities and obtained rights clearances while simultaneously sourcing footage.
“Corbis helped elevate our ad to a whole new level by helping to find and secure just the right people to communicate our message,” said Lynn Bonham, Broadcast Producer, DDB Canada. “Since they handle more than 5,000 clearances a year, we knew they’d be the right partner as BC Hydro tries to start a social movement towards energy efficiency.”
Corbis has the world’s leading Rights & Music Clearances offering with experienced, dedicated global teams of specialists handling licensing of content and related personality clearances. Corbis has unprecedented relationships with third-party rights holders—including major studios, record companies, celebrities, estates and publishers—enabling Corbis to help clients license almost any content and handle all clearances for use. Corbis helps commercial producers find and license almost any content they need including music, TV and film clips, as well as footage from its leading Corbis Motion collection and libraries worldwide.
Corbis is a creative resource for advertising, marketing and media professionals worldwide, helping to bring creative work to life with the highest quality photography, footage and rights services. Corbis offers a preeminent collection of more than 100 million creative, entertainment and historic images, a comprehensive footage library, the world's deepest rights and clearances expertise and an award-winning media management solution, as well as empowering SnapVillage, an innovative microstock web site. Based in Seattle, Corbis serves more than 50 countries worldwide.