Fotolog Hits 11 Million Members and 300 Million Photos Posted

Sets Records for Uploads and Page Views, World’s Leading Photo-Blogging Site, Soon to Be Acquired by France’s Hi-Media Group, Continues Extraordinary Momentum 

New York, NY, Sept. 19, 2007. Fotolog today said that the world’s largest photo-blogging community and third most-trafficked social media network had reached the milestones of 11 million members and 300 million photos posted on its site. The site also set new monthly records in August with more than 20 million uploads of posted photos and 3.5 billion page views, a daily record last week of 135 million page views and two consecutive daily records with 774,000 and 790,000 photo uploads.

The news, which follows closely on the heels of the Company’s announcement that it would be acquired by France’s Hi-Media Group, continues the site’s extraordinary momentum, including a doubling of its membership and the addition of more than 140 million photos since the beginning of the year, rises in usage and the launches of key alliances that have substantially upgraded its already compelling user experience.

Fotolog Chief Executive Officer John Borthwick stated, “Fotolog’s rapid ascension past the 11 million-member and 300 million-photo marks underscores the continued rapid growth and high level of user engagement that attracted the interest of Hi-Media Group and will soon make us part of Europe’s most powerful publicly traded Internet ‘pure plays.’ We’re looking forward to working with our colleagues at Hi-Media to marry this user-generated publishing phenomenon with their extensive ad network and micropayments business and to leverage the value of our global community.”

Fotolog’s astounding growth – it has been adding approximately 30,000 members per day – has been achieved purely virally, with virtually no expenditures on marketing. And the site, which ranks 19th on the Alexa list of the world’s most trafficked websites, has reached the 300 million photo milestone despite its unique rule of restricting postings to one a day, which improves the quality of postings and the likelihood that photos will be viewed and commented on. A photo posting draws an average of 11 comments, a psychic “pat on the back” that builds community and drives exceptional usage.

Fotolog attracts more than 4.2 million daily users and Company executives estimate that the site ranks 18th worldwide in average minutes per usage day and 13th in average visits per visitor (these ranks are based on company calculations and only measures against the July 2007 Top 1000 Properties based on Unique Users as defined by Comscore).

Fotolog's GM, Andrew Cohen said, “As we enter a new phase, Fotolog is truly hitting our stride and demonstrating our value as a leading global publishing site. We see the opportunity to even further improve and fully monetize our highly compelling and addictive member experience as part of the Hi-Media family.”

Fotolog upgraded its user experience in recent months through alliances with Google and AOL to add search functionality and instant messaging capability, respectively, and the site’s powerful design and member experience earned it recognition as PC Magazine’s Site of the Week earlier this year. Its 300 million photos include more than 500 user-generated communities gathering around topics ranging from colors to cats to clouds to Converse sneakers, not to mention what management believes is the largest collection of photos of street art in the world.

About Fotolog, Inc.

Fotolog, Inc. is the world’s largest photo-blogging community and one of the most actively-used social networks on the Internet. More than 11 million member accounts from more than 200 countries have shared more than 300 million photos since its launch in 2002 by Chief Product Officer Adam Seifer and Scott Heiferman. Fotolog has grown entirely virally since its founding, with no marketing or member incentives. The site provides a platform for members to share experiences and connect with others across the globe by bringing together the power of digital photography, social networking and blogging to attract and entertain in a unique and captive user experience.

About Hi-Media Group

Hi-Media is a website publishing and services company specializing in online advertising and electronic commerce with operations in eight countries. Europe’s third-ranked interactive advertising agency, the company is also the leading provider of electronic micro-payment solutions in France. Hi-Media also offers a complete range of tools and services in the realm of direct marketing. Hi-Media is listed on Eurolist B of Euronext Paris as well as the SBF 250, CAC IT, and CAC Small 90 indexes. ISIN Code: FR0000075988.