New York, NY, Oct. 24, 2007. Mochila, the first global online media marketplace for text, video, and photo content, today announced a strategic partnership with Gigya, the emerging widget distribution and tracking network.
Mochila will deploy Gigya’s Wildfire technology to its extensive network of buyers and sellers including content publishers of all sizes, from long-tail blogs to large media companies.
Mochila members can use Wildfire to add and distribute content directly, in a single step, to more than a dozen sites including TypePad, Blogger, MySpace and Facebook, among many others.
Mochila plans to expand the deployment to enable fully controlled viral badges, giving publishers total control of how their content is distributed on republishers’ sites.
“This partnership will increase the benefits for Gigya and Mochila customers by allowing for broad distribution of Web content in one easy step,” said Ben Pashman, Vice President of Business Development at Gigya. “Our Wildfire technology is a no cost solution that makes it possible to track and virally distribute content via engaging widgets.”
“Mochila is a breakthrough syndication model for the publishing world and we’re thrilled to be able to tap into Gigya’s technology to help drive a new dynamic for the exchange of all types of content,” said Benjamin Chen, chairman and CTO of Mochila.
“By partnering with Gigya, we can build upon the ways in which we help our publisher members syndicate quality content that otherwise becomes trapped and siloed. We're equally excited that Gigya can also supply us with the opportunity to incrementally monetize this additional distribution.”
Mochila's network of buyers and sellers of photos, video and text, includes the most-recognized media brands in the world. Content providers such as the Associated Press, Reuters, Getty Images and Hearst Magazines, among hundreds of others; have turned to Mochila to expand the reach and value of their content.
Since its inception, Gigya has signed 500 partners, including 7 of the top ten widget developers. More than 1 billion widgets are distributed and tracked using Wildfire every month.
About Gigya
Gigya provides a growing selection of tools that enable widget providers to distribute, track and monetize widgets. Its free Wildfire widget distribution platform boosts the sharing and posting of widgets via social networks, blogs and email. With Wildfire, widget owners enable their users to one-click post directly into a profile page or blog, and garner detailed reports about how and where those widgets are used. Gigya partners include RockYou!, Webshots, Metacafe, Snapvine and many others. The company is funded by Benchmark Capital and First Round Capital.
To learn more and get started, go to http://www.gigya.com/site/content/widget.aspx.
About Mochila
Mochila is redefining content syndication through its global online media marketplace for text, video, and photo content. The company’s syndication platform levels the playing field for publishers of all sizes – from long-tail blogs to large media companies. Mochila integrates its proprietary licensing-management technology with the company’s licensed ad supported program, allowing web publishers to buy and syndicate content for free and earn a percentage of the advertising revenue that accompanies that content. Founded in 2001, the company came out of stealth mode in March 2006. Mochila is privately held and based in New York, NY.
For more information, visit www.mochila.com.
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