Atlanta, GA, Nov. 16, 2007. After two months of ongoing and productive dialog with the Stock Artists Alliance (SAA), Getty Images today announced significant changes to its $49 "web-resolution" license for both Rights Managed and Rights Ready imagery.
The SAA-led coalition of artist groups´ key concern was this product should "be restricted to short-term, highly limited, low-value usages and does not provide a substitute for high-value commercial and advertising online use licenses."
Getty Images acknowledged the seriousness of concerns the group raised, and has engaged in productive dialog with SAA to rework the product to address those points.
Highlights of Changes
The major changes to the RM and RR products - compared in the chart below to the products as originally presented - mean they are now clearly and narrowly defined, limited not only to a three month term, but also by additional parameters that effectively constrain usage.
Limitation of size
A maximum usage size of 180x150 pixels is now clearly defined. This clearly limits this license to secondary or spot usage.
Limitation on Distribution
In the original product, distribution was unlimited, allowing $49 licenses for major commercial campaigns. The revised product effectively eliminates this loophole. Distribution of a single web ad is now limited to one website only. Distribution of a single promotional email is limited to 10,000 recipients for RM, and a single email blast for RR. Use on a website is limited to a single page, and not unlimited pages as in the original product.
SAA Executive Director Betsy Reid says the organization's leaders are pleased the direct dialog led to "an improved license product that resolves many of the concerns raised by photographers and our coalition. It expands new licensing opportunities in a growing market for very small digital uses where this type of product makes sense."
Looking Forward
A bigger-picture issue that SAA has been raising is how traditional RM licensing systems can be innovated to better meet the changing needs of customers who are increasingly moving from print to digital media. SAA is engaged in broader discussions around this critical issue with Getty Images and other key players across the stock industry.
SAA President Roy Hsu explains, "SAA is committed to maintaining the momentum from the ongoing dialog started here on issues central to the long-term business interests of both artists and distributors."
Read other releases and related information to this issue: http://www.stockartistsalliance.org/info/news/news_Getty.htm
Contacts:
Betsy Reid, SAA Executive Director, betsy@stockartistsalliance.org, 305-733-2737
Roy Hsu, SAA President, president@stockartistsalliance.org, 917-363-5292
About SAA
SAA is the only trade association dedicated to the business interests
of professional stock photographers, supporting its global membership
with substantial information resources and ongoing advocacy initiatives.
www.stockartistsalliance.org
About ASMP
The American Society of Media Photographers (ASMP) is the premier trade
association representing the interests of publication photographers for
over 60 years.
www.asmp.org
About AOP
The Association of Photographers (AOP) is a UK based professional trade
association with in excess of 1800 members working in the fields of
fashion, advertising, editorial and design. Established in 1968, the
AOP brings professional photographers together, protecting their rights
and promoting photography.
www.the-aop.org/
About APA
The Advertising Photographers of America (APA), the leading trade
association representing the interests of advertising photographers,
works to improve the environment for success in the industry and
champions the rights of photographers worldwide.
www.apanational.com
About EP
Editorial Photographers (EP) is an organization of 2,000 of the top
magazine and news photographers from around the world dedicated to
improving business practices and contracts.
www.editorialphoto.com
About CAPIC
The Canadian Association of Photographers and Illustrators in
Communications (CAPIC) was founded in 1978 to safeguard the rights of
photographers and illustrators and digital artists working in the
Canadian communications industry.
www.capic.org
About NPPA
The National Press Photographers Association (NPPA) is dedicated to the
advancement of photojournalism, its creation, editing and distribution,
in all news media. Our 10,000 members include still and television
photographers, editors, students and representatives of businesses that
serve the photojournalism industry.
www.nppa.org
About IPA
The Illustrators' Partnership of America (IPA) is a non-profit
organization dedicated to protecting the intellectual property rights
of its members and creating a mechanism to professionally administer
collective management of individual illustrators' rights.
www.illustratorspartnership.org
About SFF
Founded in 1895, The Association of Swedish Professional Photographers
(SFF) is Sweden's oldest and largest organization for professional
photographers with over 2,200 members working in the areas of
advertising, news, fashion, portrait, art, industry and nature
photography. SFF's main task is to improve and develop photographers'
working conditions.
www.sfoto.se
About IAAP
The International Association of Architectural Photographers (IAAP) is
a trusted forum that brings together architectural photographers
worldwide, as well connects buyers to the most talented architectural
photographers for their projects.
www.iapp.co.uk www.iapp.us
About ACMP
Australian Commercial and Media Photographers (ACMP), established in
1991, acts as a united voice for Australian professional working
photographers.
www.acmp.com.au
About AIPA
The Advertising and Illustrative Photographers Association of New
Zealand (AIPA) was founded in 1978 to promote more communication and
higher standards in commercial photography, with a focus on copyright
issues and education.
www.aipa.org.nz
About BFP
Founded in 1965, the Bureau of Freelance Photographers (BFP) provides
market information, advice and support to around 6,000 freelance
photographer members. BFP members are primarily involved in supplying
images to the UK publishing industry and to stock libraries.
www.thebfp.com
About PPSA
The Professional Photographers of Southern Africa (PPSA) is only national institute for professional photographers in Southern Africa.
About GAG
The Graphic Artists Guild is a
national union of illustrators, designers, web creators, production
artists, surface designers and other creatives. The Guild is committed
to improving conditions for all creators of graphic art and raising
standards for the entire industry.
www.gag.org
About Pyramide Europe
Pyramide
Europe exists to promote and protect the rights of photographers and
other visual creators in the European context, providing a voice for
creators in discussion with the European Commission. Members: Pyramide
France, Pyramide Spain, Pyramide Finland, Pyramide Greece, Pyramide UK
& Ireland, and Pyramide Netherlands.
www.pyramideeurope.com
About FREELENS
FREELENS
was established in 1995 by photo journalists to rectify the
progressively worsening conditions under which they were forced to
work. Today, the professional association has over 1,600 members,
making it the largest group of photo journalists in Germany.
www.freelens.com
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