Science Photo Library, UK´s leading specialist stock photo agency is moving to protect its digital copyrights with PicScout
Herzeliya, Israel and London, UK, Jan. 2008. Science Photo Library (SPL) has joined a global list of visual assets owners that have chosen to control and protect their rights to their high-end images with PicScout, the market leader in providing technology for content monitoring.
A leading image, SPL licenses thousands of images every year, providing full access to the collection online. The online availability makes the library an easy target for anyone choosing to use these images, while disregarding the library´s copyrights.
SPL chose PicScout´s Image Tracker™ to help SPL to track the library´s images as used by customers in an online environment, which is not possible through other various protective measures.
90% of the online images are used without proper licensing and PicScout´s´ Image Tracker™ comes in to help monitor commercial Internet sites to discover if anyone is using copyrighted images.
"The advent of digital technology has meant many changes for picture libraries and the traditional methods of copyright enforcement are no longer adequate for the industry´s needs", said Paul Brown, BAPLA Chairman.
"SPL´s is taking a forward thinking initiative to protect its own assets and those it represents on behalf of its suppliers. It is encouraging to see BAPLA members working together with BAPLA industry supplier members to facilitate solutions for the industry."
PicScount also offers it customers access to legal partners with expertise in copyrights enforcement, especially in the photography industry. The consulting service enables commercial customers to enjoy a full compliance solution and improve their ability to recover licensing fees.
"Our images are well recognized, and therefore continuously vulnerable to online infringement. Using Image Tracker ™and the assistance of PicScouts’ legal experts network, I feel that we can truly protect our valuable specialized collection", said Giancarlo Zuccotto, SPL Managing Director.
PicScout has been operating in the UK for a number of years, and serves a variety of customers.
"Having SPL as a new user gives us a great opportunity to demonstrate our capabilities to many other BAPLA members who struggle to protect their Right Managed images", said Maya Bar, Director of Sales & Marketing, PicScout.
About PicScout
With offices in San Francisco, CA and Herzelia, Israel, PicScout (www.picscout.com) is the leading technology-enabled services provider to the digital content industry. PicScout offers solutions, for visual assets owners and users, to better control and distribute their proprietary visual files across all media.
These solutions are based on proprietary image and video recognition technology, advanced Internet crawling capabilities and a robust system that compares millions of files 24X7. The company´s Image Tracker ™ is the industry standard for visual assets tracking, serving millions of visual files of the world's most prestigious content owners.
About Science Photo Library
Science Photo Library (SPL) is the world's leading provider of science photos and holds a collection of more than 250,000 images covering an extensive range of subjects: People & Lifestyle, Health & Medicine, Flowers, Animals, Environment, Astronomy & Space, Science, Technology & Industry, and History. High-resolution images are available to download from the website www.sciencephoto.com.
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