New Hires of Director of Sales and VP of Marketing Support PhotoShelter´s Million Dollar Commitment to Attract New Photo Buyers and Ongoing Dedication to Photographers
New York, NY, Feb. 12, 2008. PhotoShelter Inc., a growing community of more than 20,000 professional and amateur photographers, today announced that it has named Andrew Fingerman as its Vice President of Marketing and Genevieve Harley as Director of Sales. Both experienced hires are tasked with growing PhotoShelter´s network of active photo buyers and increasing its community of contributing photographers.
Mr. Fingerman and Ms. Harley will support the promotion and growth of the company´s two products, the PhotoShelter Collection and the PhotoShelter Personal Archive. PhotoShelter executives have committed to spending $1 million to promote the PhotoShelter Collection among creative professionals who buy stock photography. These new hires represent an important step in executing that mission.
Genevieve Harley brings more than ten years of experience in stock photography sales to PhotoShelter, having spent the past five years with Getty Images as a market development executive. At Getty Images, Ms. Harley was vital to developing the emerging editorial business from its start and was responsible for the high level management of key media accounts and delivering more than $4 million annually in revenues.
As Director of Sales, Ms. Harley will lead a team of sales executives responsible for providing one-on-one support to image buyers seeking a unique perspective for national advertising campaigns, magazine and book publishing, television and digital media and major marketing projects. Ms. Harley has also previously worked for Digital Vision and International Stock and holds a B.A. from Trenton State College.
As Vice President of Marketing, Andrew Fingerman oversees PhotoShelter brand strategy, marketing communications, and all customer acquisition campaigns, and is responsible for increasing awareness of PhotoShelter within the image buying and photography communities.
Mr. Fingerman brings 10 years of marketing and public relations experience to PhotoShelter having most recently served as a Senior Product Manager with American Express, where he worked in OPEN, the company’s small business division. Mr. Fingerman is an expert in branding, customer experience, and direct marketing. He holds a B.A. from the University of Michigan and an M.B.A from Columbia University’s Graduate School of Business.
The PhotoShelter Collection is an open-but-edited collection of fresh, diverse stock photography from amateur and professional photographers available for instant sale of rights-managed and royalty-free licenses.
Through the PhotoShelter Collection, independent photographers gain exposure to thousands of image buyers, recognition, and an unprecedented 70% commission on every sale. The PhotoShelter Personal Archive is a complete online solution for serious photographers to archive, distribute, price and sell their images independently.
About PhotoShelter
Created by photographers in 2005, PhotoShelter has quickly become a trusted partner to the professional photography industry. More than 19,000 working photographers rely on PhotoShelter’s Personal Archive system every day to host their online archives, power their websites and manage their businesses. With the launch of The PhotoShelter Collection, photographers of all levels can now benefit from a worldwide image-selling marketplace that returns commercial and creative independence back into the hands of the artist.
The PhotoShelter Collection aims to offer commercial buyers a fresh, editorialized collection with a broad selection of imagery. With hundreds of new members joining daily, PhotoShelter is a thriving creative community where advanced technology combines with a native understanding of photographers to power the future of photography online.
To become a part of our community, visit http://www.photoshelter.com/.
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