Photolibrary campaign from TBWA\TEQUILA\ Singapore goes from strength to strength

London, UK, May 26/June 09, 2008. TBWA\TEQUILA\ Singapore has only had the regional Photolibrary account since late ‘07. But the work has already significantly raised the client’s profile in the ad industry.

Photolibrary is a leading global stock image provider to the Advertising, Design and Publishing Community.  The brief from the client was that they wanted their advertising to work harder for them. The first campaign of 3 print ads was launched Dec 07 to promote royalty-free images. The campaign ran across Asia, Australia and the United States in both the regional trade press and local publications.

The work soon got the ad industry talking. And since the target audience is advertising creatives themselves, another indication that the ads have struck the right chord is the awards that have recently been gathered.

To date the work has won metal at the following regional and international award shows: The Spikes, One Show and Clio. The campaign has also made it into D&AD. 

This makes it the only campaign from Singapore to be recognized at all these competitions.

Glenn Parker, Chief Executive Officer of Photolibrary commented: “It’s fantastic that our work has been honoured this way. We know advertising juries aren’t easily impressed. We see this as the first of many marketing activities by TBWA\TEQUILA\ to promote our brand not just in Asia, but also globally”

According to Parker the next campaign will be interactive-led with a strong viral component and is due to be release in the next few months.

Graham Kelly, Executive Creative Director TBWA\TEQUILA\ Singapore had this to say on the print campaign: “As a rule, advertising creatives aren’t particularly interested in royalty-free images. Judging by the feedback our client has been getting from the industry – and the reaction of award show juries - this campaign has gone some way to change that.”

TBWA Worldwide (www.tbwa.com) creates disruptive ideas for global clients, including  adidas, Apple, Beiersdorf, Henkel, Infiniti, Masterfoods, McDonald’s, Michelin, Nissan, Pernod Ricard, Samsonite, Singapore Airlines, Standard Chartered Bank and Sony PlayStation. TBWA was named Adweek’s 2006 “Global Agency of the Year” and is one of the fastest growing top-ten global agency networks. TBWA has 258 offices in 75 countries, and approximately 9,700 employees worldwide.

 

About Photolibrary

The Photolibrary Group (www.photolibrary.com) is a leading global provider of stock images and footage representing over 250 of the world’s leading brands and 2,000+ photographers/cinematographers from around the world,

The Photolibrary Group has offices in the United Kingdom (London and Leeds), the United States (New York), Australia (Sydney and Melbourne), Singapore, India, Malaysia, the Philippines, Thailand, New Zealand and the United Arab Emirates and has a digital archive of over 4 million images and 2,000 hours of footage.