Dulles, VA, Oct 29, 2008. Anystream and Voxant today announced the creation of Grab Networks as the new brand resulting from the recent merger between the two companies. Grab Networks offers the next generation platform for content holders, publishers and advertisers in the exploding video snack economy to take advantage of the dramatic trends in video consumption.
Video snacking describes how millions of consumers are creating new viewing habits around quick, fast food-like consumption of video. With technology infrastructure lagging behind the consumer habits, media companies are faced with a shocking monetization gap.