GumGum teams up with leading paparazzi agency, further expands breadth of entertainment content offering
Santa Monica, CA , Jan. 22, 2009. GumGum, an analytics and monetization platform for content online, announced today that it has partnered with Bauer-Griffin, a premier destination for high-quality celebrity content. The addition of Bauer-Griffin provides hundreds of publishers in the GumGum network with increased access to coveted celebrity content.
GumGum enables publishers to license content from Bauer-Griffin via pay-per-use and ad-supported licensing options.
Pay-per-use allows publishers to manage costs and safely license additional content by scaling costs alongside revenue. The ad-supported solution not only gives publishers access to the best content in the world for free, but also provides a revenue share to publishers. Publishers utilizing GumGum’s technology range from sites as large as Glam and Gawker to niche sites like Celebrity Baby Scoop.
"As print publications march towards potential demise it is important that IP holders position themselves for the digital future,” said Frank Griffin, co-founder and CEO of Bauer-Griffin. “Content licensing should model the performance-based nature of online advertising networks. GumGum has designed a product that thoroughly tends to the needs of IP holders and online publishers. We are excited to utilize GumGum's technology to facilitate our transition online.”
“Candid celebrity shots are among the most sought-after photographs by GumGum publishers,” said Ophir Tanz, CEO of GumGum. “The addition of Bauer-Griffin takes us one step closer to providing our publishers with access to the best entertainment content in the world. Bauer-Griffin understands the challenges and opportunities inherent in licensing content online and has partnered with GumGum to mitigate risk and capitalize on unprecedented opportunity. We very much look forward to working with Bauer-Griffin to grow their online presence.”
About GumGum
We believe content licensing on the Internet is broken. So we fixed it. GumGum has developed two groundbreaking licensing models that make the best content in the world accessible to publishers of all sizes. GumGum (www.gumgum.com) was founded by Ophir Tanz and Ari Mir in 2006.
About Bauer-Griffin
On all the hard drives of all the computers in all those magazines and photo agencies, Bauer-Griffin has an unprecedented record of a few hundred lives. Breathtaking in its reach and volume, it is an anthology of the habits and mores of a small class of rich people the world over. Bauer-Griffin's nonstop supply of photographs and video feeds the daily demands of the world's press for dynamic imagery of all walks of celebrity life.
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