One of the largest online publishing networks added to GumGum´s growing family of sites that license content via usage-based licensing models.
Santa Monica, CA/Toronto, Ontario, Feb. 23, 2009. GumGum, an analytics and monetization platform for content online, announced today that it has partnered with b5media, a global new media network, to provide hundreds of b5media editors access to content from GumGum's list of premium content providers. The partnership is further demonstration of the increased adoption of usage-based licensing models as well as the advantages of GumGum's licensing product.
b5media is leveraging GumGum's proprietary technology and frictionless workflow to license content via an ad-supported model. The ad-supported solution not only gives publishers access to great content at no cost, but also provides a revenue share to publishers. GumGum's unique approach to content licensing allows publishers to host and publish content with full flexibility while maintaining a direct sales relationship with the content provider. GumGum is the only company to provide usage-based licensing models with a simple one-time JavaScript install.
“When we first started evaluating GumGum, we were impressed with how easy it was to integrate and how quickly our bloggers took to the system,” says Jeremy Wright, b5media chief executive officer. “They have built a fantastic solution for bloggers who need access to quality images without compromising the reader experience.”
"We look forward to fulfilling b5media's content needs by providing them with access to an unrivaled list of premium content partners. b5media's growing network of sites spanning multiple verticals from entertainment to lifestyles is a perfect match to GumGum's offering. We're thrilled to be working with b5media’s first-class team to grow their properties," said Ophir Tanz, chief executive officer of GumGum.
About GumGum
GumGum (www.gumgum.com) represents the future of content-licensing for the Internet. We use perfect information to facilitate a fair transaction between publishers and content providers. The result is a system that leverages usage- based licensing models to enhance monetization, increase access to content and much more. Ophir Tanz and Ari Mir founded GumGum in 2006. The site publicly launched in November 2007 and is ranked by Quantcast as a top 100 destination.
About b5media
b5media Inc. is a global new media network featuring a wide variety of topics ranging from entertainment and lifestyles to sports and technology. One of the largest blog networks in the world, b5media reaches nearly 10 million unique visitors and receives 30 million page views per month.
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