Thriving Archives releases the Footage Customer Survey: Non-Fiction Producers USA, a comprehensive and detailed market research study exploring the attitudes and perceptions of footage customers
San Francisco, CA, Feb. 02, 2009. Thriving Archives is pleased to announce the release of The Footage Customer Survey: Non-Fiction Producers USA, a new study examining the attitudes and perceptions of footage customers from the documentary film/non-fiction program making community in the United States. The Footage Customer Survey provides critical insights into what matters most to these footage customers; which footage companies are doing the best job of meeting their needs; and overall levels of customer satisfaction.
244 participants completed the survey online between April 23 and October 2, 2008.
The 122-page report is packed with of eye-opening, practical and action-oriented findings. By providing a clearer picture of what motivates footage customers and prospects, The Footage Customer Survey will help footage executives better meet customer needs and desires; determine where best to deploy resources; more effectively position themselves within the market; and enhance their overall competitiveness.
Survey Overview and Research Objectives
The Footage Customer Survey assessed customer perception of the relative importance of, and satisfaction with, the following six key attributes:
- Footage Quality and/or Selection
- Reasonable and/or Flexible Pricing
- The Availability of Online Tools
- The Quality of Customer Service
- The Availability of Broadcast Quality Digital Footage
- The Availability of High-Definition Footage
The survey also drilled down to explore the relative importance of various components underlying the six key factors listed above. At this more granular level - whether asked about pricing, customer service, online tools or search practices - participants indicated a strong desire for simplicity, transparency and self-service. The message, it seems, is that footage companies need to make it very easy for footage customers to access their collections, remove as many roadblocks as possible, and the let the customers take it from there.
The Footage Customer Survey also examined how leading footage companies within each footage category (including News, Premium Stock, Archival/Newsreel and Sports) are performing. Based on the results, it appears that footage providers looking to position themselves as leaders in the delivery of any of the six attributes tested have a very good opportunity to do so.
The Footage Customer Survey: Non-Fiction USA is now available for purchase. The price is $625. Please visit www.thrivingarchives.com for more information on obtaining a copy of the report.
About Thriving Archives
Thriving Archives provides market research, marketing and business development services to companies in the footage licensing industry. Thriving Archives has worked extensively to analyze, map and clarify the footage industry. In partnership with Association of Commercial Image Licensors (ACSIL), Thriving Archives produced the ACSIL Global Survey of Stock Footage Companies 2007, a comprehensive review of the stock footage industry. Thriving Archives advises a wide variety of companies on marketing and business development strategy, produces custom market research projects and provides public relations services to companies in the footage business.
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