New York, Sept. 15, 2010. An annual survey of 1,139 Graphic Design USA (GDUSA) readers shows designers rely on stock imagery today more than ever. The survey, which the magazine has been doing for 24 years, shows that 95 percent of designers use stock in their work and more than half use stock at least 20 times a year. Both represent new highs in the survey.
The survey demonstrated how important innovations like subscription models, micropayment, robust search capabilities and royalty-free licensing have contributed to the use and acceptance of stock. A short follow-up survey revealed that 70% of the respondents who have a “go-to” microstock agency prefer iStockphoto.