I wrote in the past about "Getty Images, Flickr And The Reinvention Of Outdoor Advertising"/"Flickr: How To Displace Getty Images and Corbis" and had been astonished to experience how many ad agencies had been reading this article.
But in the end, just as in the case of the real Flickr, it´s all about searching.
However, if I look at the "usual suspect" companies and some new (and still widely unknown) competitors capable of doing real video retrievaI and offering a "search-for-similar-footage" feature (doesn´t matter if it´s professional or amateur footage or TV), I still wonder who is going to make the race. More on this later in December in a special feature.
Related in general:
"According to a recent survey, over 90 percent of creative professionals use stock photos in their work, versus less than 25 percent who use moving imagery or stock footage. The predominant type of today’s film users still come from what can be characterized as the traditional market for film. In other words, those involved with television, motion pictures, corporate video and motion graphics projects. However, with the increasing number of creative professionals working on Web-based projects, we believe that the overall market opportunity will expand significantly. We also believe that this combined opportunity will grow rapidly in the years to come as Web technology advances and the tools and utilities for working with stock film become more sophisticated and much more user-friendly." (Jonathan Klein of Getty Images during the QIII/2005 conference call: Link 1, Link 2).
(Illustration thx to TechCrunch and thx for the comparison!)
[Updated Oct. 27] Related: "Web sites invite people to share their video clips"