- Charles Mauzy responds to questions from SAA ombudsman David Sanger:
Up to today our sales by industry segment have been definitely weighted to the editorial buyers. Over the first 6 months of MP 25% of our sales were to Magazine Publishers, 24% to Book Publishers, and 5 % to Newspapers. Corporate buyers comprised 23% and the Advertising plus Graphic Design firms combined for 19%.
We are very focused on shifting this mix to increase the percentage of sales going into the Advertising and Graphic Design segments where there is still a proven need for higher value rights-managed imagery and licensing fees are higher in general.
To add some color to this, over the same 6 month period our average license fee per transaction into the Advertising segment was $609 and into the Magazine Pub segment $243.
Digital Railroad blog.