So I asked Serban down-to-earth about the benefits:
"We have always been loyal to the community element that promoted Dreamstime as a leader in stock photography. Ignoring the potential of social networking would be unwise, especially considering our history.
Recent stats conducted by Nielsen show that over 2/3 of the Internet population is using social networking nowadays and that the means of communication have switched here against email. Compete has ranked Facebook as the most popular social network followed by MySpace. The two websites advertise together over half of billion registered users."
"There are hundreds of millions potential users for stock images representing the long tail of new buyers that our business model drives into stock photography.
There are significant differences from one site to the other.
We're helping our contributors to promote their work on Facebook while for the other program, we're delivering the content via several social websites to the end customer.
Stock agencies usually deliver their content to designers, with this program we're targetting the end consumers. They can order greeting cards and have them mailed to their friends. Not buying a stock image but a physical item."
More details in the press release.