- iStock growing pains show crowdsourcing challenge:
iStock management ... predicts that licensing will continue to grow overall ... the current seniority-focused system fundamentally corrodes iStock's long-term business health, said Kelly Thompson. [...]
"Eventually everyone drifts up to higher canister levels, which isn't sustainable in the long run. The more successful iStock is, the less profitable it becomes." [...]
Cultivating or exploiting the community? Thompson bristles when questioned whether iStock's size and market power might mean it's turning from cultivating its community of contributors to strip-mining it.
"There's no way we could do that," he said. "We have no motivation to watch our contributors go elsewhere. Unless we provide a fair royalty, that will happen." [...]
"We tried really hard to reward people who have been active and produce great work." Measuring that by credits rather than downloads "was asked for and asked for and asked for" by community members. "We gave exactly them what they asked for there."
The sedulous Stephen Shankland asking Kelly Thompson, and Sean Locke: "Now we are in a system where ... it looks like it will require a concentration on constant creation and updating."