"a collection of news, location and entertainment images from Getty Images photographers. You´re going to see unreleased images of famous people and iconic locations. By adding this content we hope to draw more attention from traditional consumers of editorial imagery.
At the outset we said we would be leaving politicians and celebrities to our colleagues at Getty. There is still no plan to get into current, timely news – none of the new content we are adding will be more recent than 180 days."
Initially 7,000 images will be displayed. After last week´s news about the new redeemed credit targets, comments from contributors were, how to put it, unsurprisingly not too overwhelming, with one of the very few exceptions being Nicolesy:
"This [looking at this move as a positive one with the hope to have more customers in the future] was my take on it when I first read the email. Photos of celebrities and "difficult to release/get access to" locations won´t compete with my content and is likely to bring in new customers. As long as BM placement is fair/relevant and changes according to how the files sell, then I don´t see the problem."
Prices for the new EdStock Collection have yet to be announced. Tomorrow.